OG street artist Shepard Fairey has helped shape our modern day visual culture with iconic imagery originating in an early 90's experiment in phenomenology featuring the infamous wrestler Andre the Giant. But many current day fans of the artist’s work don't realize that as a teenager Fairey ripped hard on a skateboard and found early inspiration in the art and subversive voice of New Deal Skateboards, which actually helped inform his signature color palette recognized worldwide.

New Deal Skateboard Products proudly announces NEW DEAL x SHEPARD FAIREY Special Super Limited Release Exclusive Authentic Capsule Pop-Up Collection Artist Edition, a collaboration with iconic street and museum artist Shepard Fairey, dropping on 9/28 at 3:43pm pst on newdealskateboards.com.

In celebration of the anniversary of the launch of New Deal Skateboards 30 years ago, Fairey helped relaunch the brand with a groundbreaking exhibition of original New Deal art and ephemera, as well as all new reimagined artwork from over 40 artists, inspired by the brand. Co-curated with New Deal founder Andy Howell and hailed by media insiders as the "Cultural event of the year," the NEW DEAL 1990 Exhibition at Shepard's Subliminal Projects Gallery in Los Angeles brought together skateboarding legends Steve Caballero, Chad Muska, Ed Templeton, and Eli Morgan Gesner, as well as art icons including DALEK, Greg Mike, Jeremy Fish, and dynamic duo Kai & Sunny, among many others, in order to create a 2 month extended exhibition (and an opening reception to remember!).

Just weeks after the exhibition and prior to the scheduled release of a special artist series deck and print collaboration with Shepard, his original iWARNING-ADDICTIVE! painting and 50 limited edition prints of the work from the exhibition were destroyed, along with hundreds of other works of art, in an electrical fire which took Andy Howell's home and art-skate collection. Devastated by the loss, Andy reached out to Shepard to tell him of the news that all the art and prints had been destroyed, and Shepard responded with an offer that brought Andy to tears. "Don't worry, man, I'll make you another one. And we'll get you those prints too. In fact, I bet every artist in the collection would do the same."

Shepard's kindness helped Andy make it through a very challenging first half of 2020, and inspired him to push hard to recreate the collaboration for release at the end of summer. On Shepard's suggestion, the release of the The NEW DEAL x SHEPARD FAIREY SPECIAL SUPER LIMITED RELEASE EXCLUSIVE AUTHENTIC CAPSULE POP-UP COLLECTION ARTIST EDITION Capsule has been aptly scheduled for September 28th, exactly one year later after the opening of the first NEW DEAL 1990 Exhibition.

Stay tuned by signing up for email updates at newdealskateboards.com and get exclusive news related to this and our other amazing artist collaborations! More details coming soon(ish)…

"A snippet of the full length interview with Shepard Fairey, coming soon(ish)..."

Shepard Fairey to kick off New Deal Artist Editions Series