The Jenkem crew broke the news… New Deal Is back. Head over to jenkemmag.com to get caught up on the comeback. Words by: Nic Dobija-Nootens
(shoutout the our friends at jenkem for helping spread the word.)
As everything from the ‘90s gets revived, a board company you may not have heard of but was quietly influential is coming back.
New Deal was among the more successful skater-owned brands that emerged in the early ‘90s. They became the brand to turn Ed Templeton pro, and ended up founding a distribution company (Giant Distribution), other big (Underworld Element, before they changed it to Element) and iconic brands (Mad Circle, which had both Bobby Puleo and Pontus Alv), and beloved media companies (411VM and On Video) that all shaped skating in their own rights.